Hexagram uses social listening tools to identify trends before they go viral which inform our editorial team to create content in response to these trends.
Through extensive A/B testing of different images and headlines for content pieces, the highest performing combination is selected.
This content is then distributed across a range of channels including Facebook, Outbrain, Yahoo!, and social influencers.
The content goes viral and is packaged in a way that maximizes the revenue per user.
Fueling online conversations that catch fire.
Line – Social Listening
Triangle — Creative Optimizer
Triangle allows media buying teams to extract every single image in an article and add multiple headlines, so that each variant can be A/B tested across all native advertising platforms. The result is creating hundreds of creatives in less than a minute. The highest performing combination is then selected on each platform with minimal wastage. We compress cost and maximize scale.
Circle — Campaign creation & management
Crescent — Layout & Yield Optimizer
Prism — Consolidated Revenue and Cost Reporting
Prism collects data from all revenue sources and breaks the revenue down to individual campaigns. Cost data for campaigns is matched side by side, making it simple to adjust for scale and ROI.
Coded to achieve highest possible ROI
Are you ready to learn more?